Courses » Course Outline

B1. Business Economics

Analysis of the Economic Environment; Major Forces and Government Policies Affecting Business Conditions; Macro and Micro Economic Theory Analyzed and Applied to Efficient Operation; Measuring Business Conditions, Monetary and Fiscal Policy, Inflation, Interest Rates, Employment and Demand Analysis for the Industry, Short- and Long Run Production and Costs, Market Structures, Determination of Prices and Non- Price Aspects of Competition.

B2. Corporate Finance

Financial Management

Introduction to Tools of Financial Management in a Large Modern Corporation; Core Topics Include Valuation, Risk- Return Relationships, Capital Budgeting, Capital Structure; Long-Term Financing, Dividend Policy and International Finance; Overall Emphasis on Understanding Analytical Models for Financial Decision Making.

Corporate Finance

Emphasis on Application of Tools of Financial Decision- Making to Actual Business Problems Within a Case Study and Discussion Format; Working Capital Management, Capital Budgeting, Capital Structure and Leverage, Dividend Policy, Techniques, Mergers and Acquisitions, Introduction to New Developments in Corporate Financing.

Financial Statement Analysis

The Course Focuses on Uses and Interpretation of Public Financial Statements and Economic Data from the Markets; Quantitative Methods to Analyze, Forecast and Examine Market Reactions to Data Employed; Emphasis on Real World Cases, Research and Communication of Results Through Written Reports and Presentations.

B3. Marketing Management

Introduction to Marketing Management; Marketing Environment, Markets, Buyer Behavior and Characteristics, Market Segmentation and Target Marketing, Product Policies, Promotion Strategies, Distribution and Pricing Decisions; Case Studies in Consumer, Industrial and International Marketing.

Marketing Strategy

Market Segmentation and Product Life Cycle; Product Positioning, Market Structure Analysis, Portfolio Management and Consumer Measurement; Theory and Models Applicable to Product Development; Emphasis on Consumer Measurement Techniques and New Product Planning; Focus on Strategic Issues of the Marketing Planning Process and its Integration with the New Product Development Process.

B4. Quantitative Methods for Management

Managerial Statistics

Survey of Statistical Techniques for Business and Economic Decision Making; Review of Probability, Estimation and Sampling Techniques; Testing of Hypotheses; Correlation and Regression Analysis, Including Multiple Regression; Analysis of Variance; Chi-Square Tests; Time Series Forecasting.

Applied Quantitative Analysis

Formulation and Solution of Quantitative Models for Decision Making; Linear Programming, Including Simplex Method, Dual Problem and Sensitivity Analysis, Transportation Method; Integer Programming; Dynamic Programming; Nonlinear Optimization: Network Analysis - PERT, ; Simulation Techniques; Queuing Theory and Markov Processes.